Six Things to Consider on Choosing an SEO Service

You’ve decided to outsource your SEO or at least some of it due to a lack of time. So, where do you start looking for a credible SEO service that isn’t too pricey?

For beginners, some exceptional SEO services offer reliable services. However, there will always be inconsistencies between what SEOs provide and what you receive.

How to Choose an SEO Service

So, how can you know if a self-proclaimed “SEO Expert” is willing to put his money where his mouth is? This post will help you select the best SEO service for your business.

1. Testimonials

This is the most crucial factor in figuring out whether or not an SEO service is honest and reliable. Is it working for anybody else? If many individuals or businesses are happy with the service, you can most likely assume the same results. However, things aren’t always so easy. If the reviews were mostly from newbies or there weren’t enough to base your decision on, you’ll want to dig a little bit more.

2. Proof

Most of the time, testimonials go hand-in-hand with proof of the SEO service’s results. For example, where is this “SEO Expert’s” own site in the SERPs? They should show that they can rank a site highly in the SERPs; otherwise, how will they rank yours? Because you can’t guarantee that the service provider ranked his websites using solely the given method, testimonials and case studies are the most powerful form of proof. Figment is your medical SEO agency, visit them for more information.

3. Do the links get indexed?

This is a really effective method of separating the pros from the joes. Building backlinks is fine, but the links should be indexed. Any SEO expert worth their money will consist of indexing as part of their service. If you’re looking at a service that does not even talk about indexing backlinks, you’re probably not looking at one offered by a professional. Including an indexing process into the service is a must-have for SEO outsourcing, and it’s a component that many less knowledgeable SEO providers overlook. Learn more info here about SEO.

4. Be aware of profile link services.

Not that profile backlinks can’t help you rank, or that everybody who uses them is a crook. Many great SEO services, in fact, use profile backlinks. However, the majority of the low-grade, inefficient backlinking services you’ll stumble upon will be profiled backlinking services. Consider it from their perspective: automating and fulfilling orders is relatively simple with the correct software and requires very little knowledge. So only approach a company that provides just profile backlinks for rankings with consideration.

5. What about no-follow links?

Not every SEO service will do this, many (but not all) of the successful and effective services will address no-follow links and their presence or admission in their service. Again, many great services will not mention this problem, but many will. Simply include it in your checklist of things to look for when picking an SEO service. Learn more about SEO strategy for professional firms here.

6. PR Confusion

Most SEOs who sell link packs and profile link services do this. They (purposefully?) muddle the issue of PageRank and how it works. For example, they might claim that you would get high PR backlinks due to profile links from high PR forums. This is merely not the case. Although the forum’s homepage has a high PR, the page where your profile link will appear has a 0 PR. As a result, your link will not receive any homepage PR. Avoid those confused by these principles; they are either confused or deceitful to make a sell.


When it comes to SEO services, take your time. Ensure that there are several testimonials and proofs of success. Whether there aren’t any, take a look at some of the other options to see if they’ll work. If you’re not familiar with SEO, it’s easy to become confused or overwhelmed by the sales copy. Simply use this checklist to figure out the service’s reliability, and you must have no trouble getting the results you want. The price difference between two similar services can be significant. Examine to see if you’re getting your money’s worth.